Sep 16 2010

DiGi Malaysia Day ads – sambal belacan cakede pate

DiGi got this online greeting for all of Malaysian for our first Malaysia Day!

Everybody love it – Zalif of KRU Berhad so cute in it – its remind me of how effective is Yellow Coverage Fellow (YFC)!

Somehow instead of fighting for slot during Hari Raya, DiGi goes on different marketing strategy and choose for Malaysia Day greeting instead.

Did anyone saw the hugging YCF with the blue bear & MAXIS logo (ball) on local newspaper – that’s cute too! › Continue reading


Aug 22 2010

online thingy on malaysia airlines

Malaysia HospitalityI received this newsletter by Malaysia Airlines last week – they have tonne of new thing-y available online at malaysiaairlines.com

Last month, I went to Bali with them – I got a great bargain via their online deals channel – Get-the-Deal – which only cost me MYR300 something for return tickets – I booked it within one before one month of my travel. › Continue reading


Aug 7 2009

DAP-PKR-PAS – the ‘Beer Gate’ screenplay

For the past one year, global economic meltdown kind of making every single sector  of industry affected and most of the company are taking drastic action by laying off some of their worker to cut company expenses.

And this also goes to our political parties lately, especially among the PKR collation.

First Scene

[Scenario 1]
[Location] Jeff Ooi’s House (probably)
[Act] Jeff Ooi, the DAP’s Jelutong statesman surf over the net and stumble upon Jemaah Islah Malaysia (JIM) website and saw his fellow statesman of PKR’s Mohd Razali Abdullah who is in that Islamic missionary organisation.

[Jeff Ooi to Penang CM] Dia patut kena pecat! › Continue reading


Aug 3 2009

anti-ISA, a story of one minority Melayu

The story begin like this…

On Thursday night, a few of Melayu who work and earn our living in the city centre, all gear up for another troublesome two days ahead of us.

There is neither thunderstorm nor tsunami going to hit the city of Kuala Lumpur.

Instead it was a peace gathering by another Melayu NGO (Non-supporting Government Organisation) which largely come from many part of Melayu town all over the country  - to sent a written templated memorandum in Bahasa Melayu with a title ‘ISA Abolishment‘ to the King (also a Melayu too) at the Istana Negara (which previously a Chinese Tycoon Mansion). › Continue reading


Jul 30 2009

Yasmin Ahmad – taking advantage of her death

IMG_0018

Yesterday, I saw a full  page size ads by Air Asia placing a warm gratitude of the late Yasmin Ahmad.

I think it’s another smart brand placement exercise, especially replacing their normal promotional discounted air fares ads which has been running for the last few days.

It’s bad (logically) but it’s nice gesture. Think about it, it’s a such sweet thought of them since nobody ever did before for a filmmaker or creative person except if you’re big tycoon or politician; remember when Badawi becomes PM (can’t remember what year is that) – I was like, can they just give that money  for charity instead (to pay for a full page ads cost would be around something like a cost of one car).

BUT this email marketing I received today by one DVD maker company, make me so angry. › Continue reading


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