Yasmin Ahmad – taking advantage of her death
Yesterday, I saw a full page size ads by Air Asia placing a warm gratitude of the late Yasmin Ahmad.
I think it’s another smart brand placement exercise, especially replacing their normal promotional discounted air fares ads which has been running for the last few days.
It’s bad (logically) but it’s nice gesture. Think about it, it’s a such sweet thought of them since nobody ever did before for a filmmaker or creative person except if you’re big tycoon or politician; remember when Badawi becomes PM (can’t remember what year is that) – I was like, can they just give that money for charity instead (to pay for a full page ads cost would be around something like a cost of one car).
BUT this email marketing I received today by one DVD maker company, make me so angry. › Continue reading
