Very rarely I would talk about what I do for living but some how this one really excite me to share how social media revolutionize brand, corporate entity and their human capital, Malaysian Government and Malaysian in general.

At first, it was FOX NEWS blunt mistake that make me jump into my HootSuite & TweetDeck and start my daily monitoring of Social Media.

Somehow someone in FOX NEWS think Saddam Hussein was a Pharaoh, building Pyramid in Babylon land.

On the day of March of the Millions, I was already suck into my iPad and my twitter feed is flowing like a river Nile.

All my keyword started trending and slowly tweet by Malaysian cripple out like a mummy rise from the tombstone.

RT @tedhardy RT if you think @Askairasia and @MAS should fly to Cairo and flew our students back to Malaysia – @azamofficial, Feb 1, 03.40pm

@tonyfernandes please help.. RT @shamhardy RT if you think @Askairasia and @MAS should fly to Cairo and flew our students back to Malaysia – @JRachBarker, Feb 1, 3.41pm

Then it’s slightly turn RED over BLUE and I was a little bit worried…

RT @shamine: Tolong RT. Hey @MAS are you guys not sending planes to Cairo to bring Msians back? Word is @AirAsia is trying to send theirs – @DaphCLPT, Feb 1, 0702pm

After that, come the awakening!

RT @tonyfernandes: Our team working on hw 2 bring our students frm egypt via turkey or iran/Praise God.At least AA doin sumthin. Hello @mas? – @DaphCLPT, Feb 1, 0718pm

PM slow in reacting @MAS not showing a hint of interest.Only @Khairykj @tonyfernandes mentioned AA cud b on its way 2 #Egypt 2 rescue Msians – @Jud9e, Feb 1, 0733pm

BTW, where’s our Foreign Minister? He sud be pushing hard to evacute Malaysians. Force @MAS to use its fleets. – @jailanish, Feb 1, 0806pm

With that, the email trail started to pile up, back and forth within the organisation and I was lucky enough to witness how an organisation spurs hope for all Malaysian!

Malaysia Airlines sending a rescue flight to Cairo, details being worked out – @MAS, Feb 1, 1127pm

The rest after that is history in the making.

The single tweet launch the chain reactions and everyone are on their tiptoes to make sure nothing goes like the Bush and his Kartina’s Super Dome.

For me, to see two corporate entities work hand in hand competitively for sake of humanity to push the boundaries of social media and mass media brand positioning is in class of their own.

Who will get the front page cover, who’ll get the first mention or who’ll get after the comma is Malaysia Airlines to lose, Air Asia to gain for the rest of the week.

To go beyond the surface of media, everybody else in the background within the both organisation who’re involved directly and indirectly in the rescue operations are the one who should get credits here.

It’s not an easy task to pull a rescue mission to take out 1o thousand of citizen from one country to another country which is not its citizen.

I hope everyone see a bigger picture, we as Malaysian – we should be grateful – no matter what political parties we’re in and or supporter to common corporate frenemies in the competitive market – we’ll try to stand together for one common reason – we’re doing it for sake of Malaysian.

Which country would declare public holiday just because winning a sub-regional football cup? Singapore… I doubt so.

Malaysia Boleh!

One think for sure, I’m so happy to contribute my part to save my fellow Malaysian – check out the photo which on all the cover of most local newspapers on 8 Feb 2011.

It’s Malaysian Hospitality.

I received this newsletter by Malaysia Airlines last week – they have tonne of new thing-y available online at malaysiaairlines.com

Last month, I went to Bali with them – I got a great bargain via their online deals channel – Get-the-Deal – which only cost me MYR300 something for return tickets – I booked it within one before one month of my travel.

You can check out some of the features below:-

www.youtube.com/watch?v=q6WUNR2X8n4

Happy Merdeka, Malaysia!

Malaysia Airlines recently launched their mobile app branded MHmobile – I was skeptical at first, generally – u knowlah with all this crazy race by many airlines to have their mobile site available for public – I guess MAS wouldn’t want to be left out too – and Malaysia always like to be the first in this and that –  so with an open mind – I went to the launch at MAS Academy.

Somehow that morning, I was more excited to see 4 stewardess in kebaya holding the iPhone rather than listening to the presentation given by MAS.

Back to MHmobile – it’s not just mobile app for iPhone after all – it’s more like mobile application site that works on any mobile browser – the interface look very2 simple – damn plain – very super fast – more like an old Web 1.0 application (I do miss the old 1997 web interface) instead of glamorous iPhone-iconly apps – and the interesting part – it can be use with many kind of phone – even on normal Nokia and Blackberry and still look damn good.

You can check MHmobile using your mobile at flymas.mobi

There are 8 features available – Book a Flight, My Booking, Check In, Flight Status, Timetable, Contacts, Baggage Tracer & Deals & Offers.

Hmmm… very feng shui! – some said 8 bring a lot opportunities!

Booking a flight tho only limited for 90 days – n it’ll show the lowest fares available at any date u selected – very good for people whose thinking to get good deals for a last minutes travel – also you can still buy tixs – 3 hours before flights – good alternative when you’re on flight delay with another airlines and hopping into another plane.

For flight status – I think this good for parents whose waiting for their kids back from overseas – just get the phone and key in the flight code – u get the latest status without wasting a lot of time hanging around at the airport.

In timetable – there’s 7 days drop down choices to check on flights timetable.

Simple n nice!

The one I like is Baggage Tracer – during Chris last trip the other day – I find it’s so hassle to call so many numbers just to get his baggage status – with this – you just need to key in your baggage record no – wa la! – the status of the baggage appear immediately.

For some of you who really looking for freaking cheap-cheap-cheap fares – Deals & Offers is the best features for you by MHmobile – they have these regular promotions which you can grab it from Deals & Offers – so always stay up-to-date on that page!

[UPDATES] Now MHmobile is available on iTunes Store – you can search ‘MHmobile’ on App Store;

That following weekend – I got the invitation to do MHmobile boarding day trip to Penang (sponsored by MAS of course) – I feel like so Jet set Queen!

It was one hell of a trip – joined by many other famous bloggers such as The Pink Stilettos & Places & Food

At KLIA – most of us got our tixs from MAS and starts check-in using MHmobile on our own mobile.

Lucky me – since I was on full fares MHflex – I got an options to change my seat no on my mobile – don’t need to faking a ‘pussycat’ face to the lady at the counter to change to aisle seat!

After confirmation - Mobile Boarding Pass will sent to your phone using SMS with a link – u must make sure your 3G or Edge or GPRS working yeah!

If not how you can’t get your boarding pass kan?

But don’t worry – u still can go to any of the counter to get your paper boarding pass if anything happend – it’s not end of the world.

MHmobile boarding pass with 2D bar code. On iPhone it does really look good.

On Dino phone? I guess miss J doesn’t like hers – she’s on a little bit out-of-date phone – LOL! Go buy new onelah – BB is cheap already meh nowadays…

Once you scan the Mobile boarding pass – your name will automatically appear with all flight details – eh this boarding thingy only can be use for domestic flights for now so jangan when you’re at Heathrow  & starts arguing with the airport authority there to use this pulak – tak pasal you got body-pat.

Iza of the pink stiletto trying her Mobile boarding pass using her pink iPhone – I heard that iPhone went kaput already!

Boarding Pass on other kind phone – on Mammoth?

Lesung?

Surely still look good on karipap phone yeah!

At the Departure gate – you’ve to scan your mobile boarding pass another time – this time you’ve to be ready with your myKad for verification – standard procedure.

Boarding time! My first flight after 5 years!

Air stewardess posse ‘ayu’ for me;

In Penang – we just – eat – eat – eat and eat!
First stop Line Clear!

Not so clear after all – Q is like 50 meter long!

Cendol time @ Penang  Road

Yum! Yum! Drooling kan… aaahhh I want some more of this!

Pasembor heaven! Never thought food can look so good like this…. enough of the food…
let see the style

Are you feeling Penang ‘Sex & The City’ girls?

Yeah! Strike the posse!

Now everybody can fly… fly with style!