Have you watch the new most memorable (*cough) Aidilfitri TV advertisement/iklan by Media Prima tv channel – TV3.

It’s like adaptation straight from a short story by Hans Christian Andersen – but slightly injected with 1Malaysia propaganda.

It’s just so wrong in many places.

[UPDATED] YouTube video has been removed by Grand Brilliance for copyright issue (hmmm I don’t think advertisement can be claim as copyright items)

Let go frame by frame (to understand the concept)

A boy (Look like Wendy Darling of Peter Pan) alone at home (very poor – coz the roof made of nipah – probably somewhere in Penang) reading a story book (in Jawi if you close up) on the eve of Hari Raya and suddenly the book magically turn the picture of ‘Beca’ into real life thing (Cinderella) and comes the Santa Claus with a kopiah gesturing the boy to join him (probably celebrate Aidilfitri at a better place).

Then the magical sleigh (beca) flying next and above the Penang Bridge, Menara Condong Teluk Intan, KLCC Twin Tower and Jalan Raja Chulan traffic junction – before that, they stop by a few houses and pick other childrens too (Peter Pan again).

Those landmark started to light up when the sleigh passes by – probably to show that ‘kegembiraan‘ celebrating Aidilfitri.

After that, you can see the famous tree of UPM next to the huge moon (It’s the ET scene) – they sort of going to a better place – (from Penang – to Perak – stop in KL – maybe Gunung Ledang?)

Suddenly out of the sky comes the majestic mosque on top of mountain – like the land of Arda of the Elves in the Lord of the Ring trilogy.

Above the hill, family members and the habitant of the land of ‘TV3′ gather together preparing for Hari Raya and there’s flying lotus with bahulu, lampu pelita, the magic ‘ketupat’ and ‘kacau-ing’ dodol inside the big lotus.

It’s end with firework on the sky and everybody happily ever after.

‘Sinari Lebaran – Keindahan Dalam Lebaran’

Syawal menjelma menitik detik-detik riang
Doa dan ampun maaf dipinta
Lebaran ini memberi sinar suci
Ramadan penuh kemuliaan
Kegembiraan, ketenangan, kesabaran menanti lebaran
Kita temui keimanan di Syawal ini
Sinar lebaran dihiasi berwarna warni
Selamat, selamat hari raya
Selamat, selamat hari raya

—–

I didn’t get it!

What’s the essence creative director of this ads want to deliver in the first place (I heard they said it’s like kids fantasy)?

Does he/she want to convey that there are a lot of TV programme during Hari Raya for kids to spend their time in front of tv?

I’m sure TV3 will pulled this out but for a such thing to happen in this country and from a leading TV channel in Malaysia – it’s such a shame for Media Prima corporate comms.

It’s like watching an ads made by someone who didn’t know what Islam is – or religion sensitivity (at least)?

Bottom line is religion celebration is not a fairy tale, guys!

Someone should get fired!

*I do love the song tho – it’s kind of catchy!

>>I don’t make comparison this advert with other religion symbols or practices except fairy tales – so please stop placing any nasty comment – I won’t approve.

Bugil [Bow-Gayle] illustrates the virginity and purity of the human soul as cleverly captured in black and white sensation;

30 seconds TV Ads

45 seconds Online Ads

Poster & Billboard

This new fragrance will be in the market hopefully by end of November 2009;

Anyone want to buy?

[Transcript:

from the virginity and purity of the human soul...

All this time I was wasting
hoping you would come around
I’ve been giving out chances everytime
and all you do is let me down
And its taking me this long
but baby I figured you out...

BUGIL by wahaza extra

a sensation for Fall '09]